First Impression. As business cards are part of an introduction, they are important for making a favorable first impression. Business cards can also enhance credibility, as they can create a sense of professionalism and legitimacy for your business.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people's perception of a company's customer service, reputation, advertising and logo.

Today, more and more users use the internet to search for the products or services they need. Your business will gain credibility by having a website. Increasing visibility is one major factor that makes having a website important. Having a website and online presence strategy allows you to market your business online.

Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand's visibility, through building relationships and communicating with potential customers. The two seem to go hand-in-hand.